Wednesday, April 04, 2007

ProAm Politics with Britney Cherniak

Two screw ups in two days move the needle closer to "am" than "pro"

Lawyer, new media consultant, Dion Blog Campaign Co-Chair, and member of the Internet Task Force of the Liberal Renewal Commission Jason Cherniak has had a rough couple of days. People need to lay off him because he's totally, like, new at all this:

Tuesday's News Release

Liberal blogger: your press release sucked.

Cherniak: Apparently Broadcast News thought it was good enough.

I've been thinking a lot about this, Antonio. You maybe right that it wasn't a great release. However, I've never worked for the party or a politician and I have never been part of a central campaign other than a local campaign. You can laugh all you want as an "expert", but I think I'm doing pretty damn good for a guy who is self-taught.

Wednesday's Harper Video

"Perhaps I went a [sic] too far with this one. With no training in media, I didn't realize how strong an emotional reaction I was creating. The great thing about the Internet is that thousands of people don't need to see an ad on TV before you realize you made a mistake."

Good thing this is a short work week.

10 comments:

Anonymous said...

The unfortunate thing is that when he gets out of a car, you get an image of Dion on one side, and Cretien on the other.

Anonymous said...

The sad part for the Liberals is that Cherniak is the closest thing they have to a star right now in the blogosphere. You have to admire just how blindly partisan he is -- between that and his off-the-charts dweeb factor, it's almost like he was created in a lab by Scott Reid and John Duffy.

Adam Daifallah said...

the amount of media these ads are getting is unbelievable. must be a really slow news week

Werner Patels said...

I have said it before: very soon the men in white coats will be coming for Jason...

He's so full of BS, it's not funny.

As Blue Blogging Soapbox points out, Jason has been billed as a new media consultant, etc., but now admits he has no training in the media at all. Duh!

I don't mind his being partisan; what I do mind is his stupidity and outright lies. You can fight for your own party and be as partisan as you want, without resorting to lying. I wonder what the law society or his employer thinks of Jason now. Surely, he must be a liability for his law firm now, and as for ethical behaviour, well, I think the law society has sufficient grounds to disbar him at this point.

Anonymous said...

the amount of media these ads are getting is unbelievable. must be a really slow news week

Adam -- the Conservatives have only themselves to blame for the fact that these bogus "ads" are getting a lot of play. By showing off the big, gleaming new campaign headquarters, the Tories managed to generate some sympathy for the Liberals (no small feat), thus triggering a desire by the media to even the score. That campaign office tour was a muscle flexing, show-off move, and strategically really dumb, a rare misstep for a crew that generally has been very smart.

Roy Eappen said...

Jason has made the grits a laughingstock. His ads just underline that the grits can't afford tv ads.

Anonymous said...

Cherniak is so full of himself that he must weigh in at about 500 lbs.Is it possible the CPC is paying him?

Jason Cherniak said...

It sucked so much that it got page four in the Globe and Mail for the videos. Gee - how horrible.

Like I wrote, I'm doing pretty good for an amateur.

Anne said...

"I'm doing pretty good for an amateur.." Ever considered grammar check? They're laughing at you Jason.

Tory Fly Boy said...

The point is quite simple really. If you claim that you are a "27-year old lawyer and new media consultant" then the quality of your work better live up to that billing. It obviously doesn't.

It seems to me that the general consensus of most Liberal and Tory bloggers is that Cherniak's writing and media skills don't even rival those of a junior local campaign volunteer. What makes it worse is that he says so himself: "With no training in media, I didn't realize..." He further states "You maybe right that it wasn't a great release. However, I've never worked for the party or a politician and I have never been part of a central campaign other than a local campaign...but I think I'm doing pretty damn good for a guy who is self-taught."

Self-taught?? No training?? Gosh, every campaign worker I know has attended at least one media training session even back when we had no money.

The point is he can't in one breath say he is a new media consultant and then in the next breath plead for sympathy because he has no experience or skills in this field.

By claiming to be a media consultant he forfeits the right to claim he's inexperienced and has "no training in media". If he claimed to be a newbie we all probably would have been a lot easier on him and cut him some slack like we always did with those odd young Tories. :-)