I’m told that Jeff Zucker, Marc Graboff and Ben Silverman had been searching for a way to renew the critically acclaimed but low-rated Friday Night Lights for a 3rd season so that it would still make financial sense. The answer came in a deal with DirecTV, now owned by John Malone’s Liberty Media. Clearly Malone is looking to distinguish DirecTV from its rivals on a content as well as price basis. “It’s an innovative deal where NBC found a partner who will share costs and exhibition windows,” an insider explained to me. So both NBC and DirecTV will be airing Friday Night Lights across multipurpose platforms.
My back is sore from shovelling snow, so I am doing the end zone dance in my mind. Woo hoo!
For those who haven’t seen it, FNL is a brilliantly written, cast and acted drama about marriage, family and growing up, with less football than you might think. NBC is not airing episodes at the moment (and will not be doing any more new episodes this season), but Global has just started showing reruns on Wednesdays at 10:00.
h/t: Lainey’s Entertainment Update.