Three months in, it's still very apparent that firing Star Jones and replacing her with Rosie O'Donnell was the right ratings move for ABC's "The View."
Daytime strip notched its best-ever November sweeps ratings last month, surging 27% over its year-ago Nielsen numbers. Sweeps period was the first for the show since O'Donnell joined in September.
Overall, "The View" averaged a 1.7 rating in the key demo of women 18-49, making it the No. 4 show in all of daytime.
"The View" also scored record ratings in the total viewer category, attracting an average aud of 3.4 million viewers -- up 15% vs. the same frame in 2005.
Just the other night on Larry King, O’Donnell fan (and Star Jones detractor) Kathy Griffin expressed her awe at the power of the septuagenarian Barbara Walters to make and break careers. Perhaps she is right. I don’t actually watch "The View" anymore. I know that if anything really crazy happens, it will be in Jimmy Kimmel’s monologue.